Throwback Thursdays – Harnessing Nostalgia for More Likes
7 mins read

Throwback Thursdays – Harnessing Nostalgia for More Likes

Trends and hashtags are the hidden elements in your recipe for success on Instagram. In the dynamic realm of social media, trends come and go in the blink of an eye. In such an evolving landscape, a timeless trend that has stood the test of time and gained immense popularity and importance is “Throwback Thursdays.” The charm of #throwbackthursdays or #TBT takes people on a memorable journey to the beautiful past where nostalgia reigns supreme and creativity hits the hearts. Trends come and go, but this powerful hashtag trend never went out of style and has remained relevant even after years. This hashtag trend allows you to take your audience on a nostalgic journey, develop an emotional connection, and strategically deliver your message to make them engage quickly. In this blog, we will discuss throwback Thursdays, their importance, and content ideas that not only target emotions but also take Instagram likes to new heights.

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What is TBT or Throwback Thursday?

TBT or Throwback Thursday is the classic and timeless hashtag trend that allows people to share memories of the past, including pictures, videos, audio, or anything that reminisces about the past. Brands and Creators can use this hashtag to show a younger version of themselves, their milestones and achievements, old BTS moments, old products and classic designs, travel memories, product evolution, and more. The beauty of Throwback Thursdays is that it promotes nostalgia-based marketing that evokes positive emotions and connects deeply with the audience.

Why Should You Use #TBT for Marketing?

In the ever-evolving landscape of Instagram, the classic allure of #TBT remains the same. Humans are more inclined towards content that defines a past picture or story as it hits their nostalgia and takes them down memory lane. Creators and Brands can harness the power of Throwback Thursday hashtags in the following ways:

Encourage Instagram Engagement

Throwback Thursday’s posts give your audience a glimpse of your brand’s past, like its origin, most successful products, achievements and milestones, behind-the-scenes, background, etc. As people love to see the nostalgic moments, the chances of them hitting the like button are high. You can even use comparison to boost engagement. For example – you recently changed the cover of your product. TBT gives you a chance to show both the covers and ask the audience to choose the best one. This sparks engagement in the comment section. You may also buy likes for Instagram to boost engagement swiftly.

Increase Reach and Brand Awareness

Hashtag TBT or Throwback Thursdays enhance the reach and discoverability of your content to the people who don’t even follow you. It also expands your content’s reach and visibility by showing it in the hashtag results. Moreover, you can even ask people to share their similar memories using brand hashtags, which increase brand awareness and foster community engagement.

Foster Brand Transparency

Sharing throwbacks about your brand’s past, the challenges it faces, the achievements it gets, and the overall growth process helps people to know your brand in depth. This in-depth connection and transparency foster trust and loyalty, which, in the long term, is beneficial for the brand.

Increase Followers

As TBT hashtags boost your content’s brand awareness and visibility, the number of followers also increases. When your content reaches a broader audience, develops a strong connection, and fosters trust and loyalty, the chances of them becoming your followers are high.

Build Emotional Connections

Nostalgia is the most powerful emotion in the social media world that has the potential to take your brand to the next level. Throwback content hits the emotions and sentiments of people, making them think beyond the screen and feel an instant connection with the brand. This led to strong emotional connections, which led to lifelong relationships and positive associations.

6 Ideas to Inspire your Next TBT Post

Check out the most creative ways to harness the full potential of Throwback Thursday hashtags and boost your Instagram presence:

Before and After Comparisons

It’s great content to show people how far your brand has come. Make before and after comparisons of your product, sales turnover, client reviews, workspace, employees, social media presence, etc. This allows people to connect with your brand and relate to its journey, which leads to more engagement.

Mark a Milestone

As a brand or creator, you must have achieved milestones in your journey. In a throwback Thursday post, share pictures or videos of that milestone with your followers and allow them to know more about you and your brand. This helps in creating more authentic relationships and a sense of community with your audience.

Share an Old Product

As your brand evolves, your products’ design, color, features, pattern, packaging, etc., also transform. However, old products can create nostalgia among your audience and refresh their memories. Therefore, you can share pictures of your old products with your audience and promote engagement using creative captions.

The Birth of Your Business

Your followers may love to know how your brand started. Share pictures related to the early days of your work, brainstorming sessions, first project fulfillment, game-changing moments, first project, initial reactions of customers, and more. It is an authentic and reliable way to tell people about your business’s past and how it evolved into a successful one.

Old songs

Old or retro songs have a classic tune that evokes nostalgia and takes people down memory lane. You can use old songs by sharing their screenshots, as audio in reels or posts, as a throwback playlist, cover song challenge, lyrics flashbacks, song and memory pairing, guess the song, etc. This not only hits nostalgia but also encourages interaction and engagement.

Team Highlights

Share information about your old employees who have contributed to the success of your brand. Share group images, solo pictures, their success stories, their contribution, etc., and express gratitude and acknowledgment to them. This raises the reputation of your brand and creates a positive brand image.


Throwback Thursday is one of the most popular Instagram hashtag trends that stands as a testament to the timeless appeal of nostalgia, a strong emotion. Throwback pictures like brand origin, creator’s childhood memory, some kind of achievements, milestones, failures, etc., gives a humanized touch to your profile and make it more relatable and approachable. It not only helps you develop a strong emotional connection with the audience but also enhances brand resonance, amplifies online presence, and cultivates long-lasting relationships with customers.


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