Liquor Trends to Watch in 2023 – The Rise of Craft Spirits
4 mins read

Liquor Trends to Watch in 2023 – The Rise of Craft Spirits

The world of liquor is experiencing a notable transformation. Craft spirits, once a niche market, are now at the forefront of the industry. This renaissance in artisanal liquor is reshaping how we enjoy and appreciate spirits.

For businesses needing a dependable on-premises liquor wholesale supplier, understanding, and embracing the rising influence of craft spirits is now essential. And realising the pivotal role that liquor wholesale suppliers play in this flourishing landscape is vital.

Craft Spirits Unveiled

Craft spirits require meticulous craftsmanship and are often hand-produced by skilled distillers in limited quantities. These spirits stand apart due to the attention to detail, commitment to quality, and innovative techniques employed in their creation. From unique infusions to inventive ageing processes, craft spirits offer distinct and memorable flavours and profiles not found in mass-produced spirits.

Why Craft Spirits?

The rise of Craft Spirits can be understood through multiple perspectives.

Authenticity and Unique Flavors:

Craft spirits have an authenticity that resonates with consumers. Focusing on small-batch production allows for experimentation, resulting in unique flavours catering to all palates.

On top of this, the ready-to-drink (RTD) cocktail market is proliferating. RTD cocktails are convenient and easy to drink, and they are becoming increasingly popular among consumers of all ages.

Many craft distilleries produce their own RTD cocktails, offering a unique alternative to mass-produced RTD cocktails.

Local Sourcing and Economic Impact:

Craft distilleries often prioritise local and sustainable sourcing, contributing to the growth of regional economies. They also use renewable energies to power their businesses. This emphasis on locality and going green resonates with consumers seeking to support their communities and reduce environmental impact. It is important to consider stocking a range of craft spirits from distilleries to raise clientele.

Personal Connection and Brand Loyalty:

Craft distilleries have a strong brand identity, often linked to the passion and personality of the distiller. This personal touch can create a unique connection with consumers, building a sense of loyalty and belonging.

Increased demand for craft spirits

As mentioned above, consumers are becoming increasingly interested in craft spirits. This is because of several factors, including the desire to try new and unique products, to support local businesses, and to consume higher-quality spirits.

Popularity of low- and no-alcohol spirits

The popularity of low- and no-alcohol spirits is also on the rise. This is due to the increasing popularity of healthy lifestyles and the desire to have more control over alcohol consumption.

Many craft distilleries are now producing their own low- no-alcohol spirits, and these spirits offer a high-quality alternative to mass-produced low- and no-alcohol spirits.

Join the Trend Through Paramount Liquor.

The rise of craft spirits is one of the biggest liquor trends to watch in 2023. They offer a wide range of unique flavours and profiles not found in mass-produced spirits, and they are becoming increasingly popular among consumers.

It is critical to be aware of craft spirits’ growing popularity and stock your inventory accordingly. Craft spirits can be a valuable addition to your business, as they can attract new customers and help you to stand out from the competition.

Paramount Liquor is Australia’s largest family-owned on-premises liquor wholesaler with over 9,000 beverage choices across beer, wine, spirits, and non-alcoholic beverages.

We aim to be an innovative, service-driven beverage wholesaler, providing customers with world-class experts, insights, and solutions to help create a world-leading drinks culture. With locations all over the country, including Queensland, come and see what we can do for you.

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